Ignacio Peña Steps Into the Future As First Latin Artist to Release iPhone Application

I just got a phone call with some major news and wanted to share it with all of you. It's official: Ignacio Peña's first iPhone application was released on iTunes. If you have an iPhone then it's a must-see. It's worth the 99 cents to have access to all his music and much, much more. Following is the press release I will distribute Monday morning to make it official: Ignacio Peña Steps Into the Future As First Latin Artist to Release iPhone Application
 


AUSTIN, Texas (May 18) – Culminating a short sabbatical from his music to reenergize, musician Ignacio Peña is resuming his solo career by reconnecting to his fans with his first-ever iPhone application.

The self-titled application will give Peña’s listeners the chance to get up close and personal with him by giving them access to the “streaming” of his discography, home demos, live recordings, unreleased songs, and photos and videos from his personal collection.  Personally supervising the creation of the application for Apple’s iPhone, he will include an updated biography and customized notes on each song and a “fan wall” where participants can communicate directly with him and each other.  The new biography reveals never-shared before personal aspects about Peña’s development as a musician and artist.  Fans will be able to twitter with him directly from the application which is compatible with the iPod Touch and is on sale in the iTunes store.

“The music industry has been going through a changing of the guard in recent years. The old corporate scheme has fallen and a new one is just beginning to develop. Perhaps that’s more true of the Anglo market at the moment, but the Latin market will follow as it always does,” Peña explains. “I began in this business as the old model began to demise so I personally saw the consequences of a purely corporate model where the artist and the fans had to adhere to the record label’s rules.  That’s the reason my second album was independent,” he continues.

Peña’s belief in giving the fans accessibility to the artist was the driving force behind the creation of his iPhone application.  “It’s about speaking to your niche audience. Technology now allows us to do that. The power is now in the hands of the fans.  I, for one, could not be happier about it,” he resonates.

Peña is readying his next release entitled “Songs for the Fall of an Empire,” a two-song package, “Defeat” and “Something Was Bound to Happen,” that features the American School Choir from his native Puerto Rico.  The songs will be available through the application at the end of May and will be released on iTunes at a later date. 

For more information on Peña visit www.myspace.com/ignaciopr or www.twitter.com/radioig.